How good design makes a great impact on many levels - NYC Transit System

Great example why well thought out design makes a huge impact on how the audience understand the implementation.

http://vimeo.com/105983783

In 1970, following the merger of the IND and BMT lines, the Metropolitan Transit Authority (MTA) hired Massimo Vignelli and Bob Noorda, designers at the firm Unimark, to put an end to the typographic chaos. The system they devised still informs signs made today and is painstakingly outlined in a 174-page manual—an historic document that will soon be reprinted .....

Read more here:
http://www.businessweek.com/articles/2014-09-15/a-kickstarter-campaign-to-reproduce-a-rare-piece-of-subway-design-history